At Bauer® Tools, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or make a purchase on our website toolsbauer.com (the “Site”).
Collection of Personal Information
We collect personal information from you when you voluntarily provide such information, such as when you contact us with inquiries, request information, purchase products, register for an account, participate in contests and surveys, apply for financing, or otherwise communicate with us.
The types of personal information we may collect include:
- Contact details (such as your name, email address, postal address, and phone number)
- Account login credentials (such as your username and password)
- Payment information (such as your credit/debit card number and billing address)
- Purchase history
- Marketing preferences
- Demographic information (such as your age, gender, hometown, and interests)
- Social media handles
- Any other information you choose to provide
Use of Personal Information
The personal information we collect allows us to provide, improve, and develop our products and services. Specifically, we may use your personal information to:
- Process, fulfill, and follow up on your orders and purchases
- Create and manage your online account
- Respond to your inquiries and communicate with you
- Send transactional communications such as order confirmations and shipment notifications
- Send marketing communications that may be of interest to you
- Personalize your experience on our Site
- Administer contests, sweepstakes, surveys, and other Site features
- Analyze Site usage and improve our product and service offerings
- Detect and prevent fraud and other prohibited activities
- Conduct troubleshooting and website maintenance
- Comply with legal obligations and asserted legal rights
- Carry out other legitimate business purposes
Disclosure of Personal Information
We do not sell your personal information to third parties. We may disclose your personal information to the following parties for the purposes described above:
- Service providers – We engage certain trusted third parties to perform functions and provide services to our shoppers, such as payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing, marketing, etc. We will share your personal information only as necessary for the third party to provide that service.
- Business transfers – As we develop our business, we may buy or sell assets and subsidiaries. Customer information is generally one of the transferred business assets. Moreover, if we are acquired by another company, your data will likely be one of the transferred assets.
- Law enforcement – We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
- To protect Bauer Tools – We may disclose personal information if necessary to protect the safety, property, or other rights of Bauer Tools, our employees, our customers, or any other person.
- With your consent – We may share your personal information in any other manner with your consent.
Online Analytics and Advertising
To help us better understand your needs and interests, improve our Site and service offerings, and serve you tailored ads and content, we use cookies, web beacons, device identifiers, and other tracking technologies, as well as analytics services.
Cookies are small text files placed on your device when you visit a website. Web beacons are small transparent image files that allow us to monitor your actions on our Site. We may link the information collected using tracking technologies to other information we collect about you on our Site.
We use Google Analytics, Google Ads, and Facebook Pixel to help analyze usage patterns, measure and optimize advertisements and content, and improve your browsing experience on the Site. To disable Google Analytics. To learn more about how Google Analytics collects and processes data, please visit How Google uses data when you use our partners’ sites or apps. For information about opting out of interest-based Google ads, please visit How to opt out of seeing personalized ads.
To opt out of Facebook Pixel tracking, please visit the Facebook Ad settings page and click “Turn Off.” Here you can manage your personalized ads preferences, including which types of ads you’d like to keep seeing and information used by advertisers to reach you.
Your Choices and Rights
You have certain choices available to you when it comes to your personal information. You can:
- Access your personal information to review, correct, or update it by signing in to your online account (if applicable) or contacting our customer service team.
- Opt out of receiving marketing communications from us by using the unsubscribe link in the email or letting us know. Note that you will still receive important transactional and account-related communications from us.
- Close your account by contacting our customer service team. If you close your account, we will deactivate it and remove personal information from our active databases. Such information will be retained in backups for a reasonable period.
- Request deletion of your personal information by contacting our customer service team. We will honor requests for removal of personal information, subject to certain exceptions allowed by law, such as retaining information for tax, legal reporting, and audit purposes.
You may also have certain rights under applicable privacy laws, which may include the right to:
- Access your personal information
- Correct inaccuracies in your personal information
- Delete your personal information
- Restrict or object to certain processing
- Receive a machine-readable copy of your personal information
- Lodge a complaint with supervisory authorities
If you would like to exercise any of these rights, please contact our customer service team. For European Economic Area residents, we are committed to working with you to obtain a fair resolution of any complaint or concern about your privacy. If we are unable to do so, you have the right to lodge a complaint with your Supervisory Authority.
International Transfers of Data
Our website servers are located in the United States. If you choose to provide us with personal information, please understand it will be transferred to and stored on servers located in the United States.
The data privacy laws in the United States may differ from those of the country in which you reside. By providing personal information to us, you consent to the collection, processing, and storing of such information in the United States and understand that your information will be subject to the laws of the United States.
When we share your personal information with service providers, we take appropriate measures under applicable data protection laws regarding cross-border transfers, such as signing standard contractual clauses (as issued by the European Commission) where required.
Security of Personal Information
We take reasonable precautions to protect your personal information against unauthorized access, misuse, loss, alteration, or destruction through administrative, technical, and physical security measures. These measures include:
- Encryption of data sent over public networks
- Access controls for systems storing personal information
- Monitoring and testing of systems to detect vulnerabilities
- Employee privacy and security training
- Limited personnel access to personal information
However, no method of transmission or data storage can be guaranteed to be 100% secure. We cannot guarantee the security of your information and cannot assume liability for improper access to it.
Children’s Privacy
Our Site is not directed to children under the age of 13. Bauer Tools does not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian of a child under 13 and believe he or she has disclosed personal information to us, please contact us.
Links to Third Party Sites
For your convenience and information, our Site may provide links to other websites that we do not own or control. We are not responsible for the privacy practices, security, or content of third party sites. Please review the privacy policies on those sites to understand how your information may be collected and processed.
Changes to this Privacy Policy
We reserve the right to amend this Privacy Policy at any time in order to address future developments of Bauer Tools, changes to industry or legal trends, our privacy practices, or for other purposes. We will provide notice of material changes to this Privacy Policy through our Site at least 30 days prior to the change taking effect.